Rebranding a Corporate Identity
The goal was to create unity and structure between all the different communication channels, to
create a clear line between all the activities of the organisation. Keeping the current logo in mind.
I started by introducing a tab color system. These colored tabs come back in every channel. It's used
in the index to introduce the chapters, the chapters are then marked by a tab in the same color.
1/ powerpoint presentation
2/ the big catalogue
3/ excel file
4/ unity in all the catalogue covers
5/ the tab colors, depending on the season or goal